The transition to clean energy is one of the most important challenges facing our country. Given the importance of this issue, it is essential that the public understand the debate around clean energy. And, while we welcome a diversity of opinions, including Robert Bryce’s, we also believe that full disclosure of one’s financial ties is essential in allowing readers to truly decipher what is being said – and why.
With this goal in mind, the Checks and Balances Project has launched TrueTies.org to ask industry leaders like the New York Times to set the standard in disclosing the financial backgrounds and potential conflicts of interest of their guest opinion writers.
If the New York Times leads, other media outlets are likely to follow. Once that happens, the increased transparency will help prevent the public from being confused. More importantly, it will help them understand the full context and perspective on issues of the day.